8 March Gifts for Companies
The mistake of corporate 8 March gifts is the symbolic gesture decided by a committee. If your company wants to give gifts on this day, there's a coherent way to do it: set a budget and let each female employee choose what she wants.
The Problem with the Purple Mug
Every 8 March, the scene repeats: a committee—often without any women, or just one—decides what everyone will like. A purple mug, a flower, a tote bag with a slogan. The gesture is well-intentioned but lands as the opposite: a symbolic gift that decides for them, on the very day that stands for the opposite.
Let's be clear: a gift doesn't replace equality policies. If there are unresolved pay gaps or glass ceilings, no token gesture compensates for it, and giving such a gift can seem like window dressing. That's why some companies choose not to give gifts on 8 March, and that's just as legitimate a decision. If you decide to give gifts, ensure the gesture aligns with the message: don't decide for them.
How It Works
- The company sets a budget per person. That's it: no 'feminine' catalogue, no committee pre-selection.
- Each female employee chooses whatever she wants from over 1,000 products: gourmet, technology, home, wellness, and experiences.
- Delivery is individual: each person provides their address when choosing, whether at home or the office. HR doesn't collect data or distribute packages.
- The company receives a single itemised invoice. The campaign is set up in hours, and the selection window lasts 2-3 weeks.
Frequently asked questions
What if my company prefers not to give gifts on 8 March?
It's a legitimate stance and, in some contexts, the most honest. 8 March is a day of advocacy, and some teams prefer concrete progress over gestures. If that's your case, don't force the gift: communicate what the company is doing for equality and save the gesture for another occasion.
Should the gift be only for the women in the team?
It depends on the message your company wants to convey, and there's no single right answer. Some companies give gifts only to female employees, while others use the date for a gesture to the entire team. The important thing is to explain the reasoning behind the decision and ensure the gift is chosen by the recipient.
What budget makes sense for an 8 March gift?
One that your company can sustain without it seeming like a token gesture. With Pekata, you define the budget per person, and each female employee uses it as she wishes. A modest budget chosen by the individual speaks more than an expensive gift chosen by others.